Patient reactivation for podiatry practices
Bring lapsed patients back from your existing database and fill gaps in your schedule.
Your next patients may already be in your database
Every practice has past patients who haven't been back in a while. They already know and trust you, which makes them some of the easiest patients to bring back.
We run targeted campaigns, such as email and text messages, that invite them to return, sent only to patients who have agreed to hear from your practice.
Who it's for
Private podiatry practices in the US and UK with an established patient database, practices with quieter periods to fill, and practices that want more appointments without relying only on new patients.
Who we help you bring back
Patients who didn't rebook
- People who came for treatment but never scheduled their next visit.
Patients due a return visit
- People who would benefit from coming back for ongoing or follow-up care.
Enquiries that never booked
- People who contacted your practice in the past but never became patients.
Each group gets its own message, so every campaign feels relevant rather than generic.
Why practices leave patients behind
No system for staying in touch after treatment ends
Once a course of treatment finishes, many practices have no way to remind patients it's time to come back.
A busy front desk with no time to contact past patients
Reaching out to old patients one by one falls behind whenever the front desk is busy, so it rarely happens.
Patient data that sits unused in the practice management system
Valuable contact history and treatment records sit in the system, but nothing is done with them to bring people back.
How we run your reactivation campaigns
Identifying the right groups of past patients
We segment your database so each campaign reaches the patients it's actually meant for.
Writing messages that feel personal and relevant
Each group gets a message written for its situation, so the campaign feels relevant rather than generic.
Sending only to patients who have agreed to hear from you
We send campaigns only to patients who have agreed to hear from your practice, in line with data-protection rules in the US and UK.
Tracking which campaigns brought patients back
We track responses, and with your team updating bookings in the system you can see which campaigns brought patients back.
See what practices achieve with The On Tap System.