Lead and revenue tracking for podiatry practices
Track every lead from first enquiry and see which campaigns turn into booked patients and revenue.
Know what your marketing is actually earning
Most practice owners spend money on marketing without knowing which campaigns bring in patients. We track every lead from the moment they enquire: who they are, which campaign they came from, and whether they've been followed up.
With your team updating bookings and revenue in the system, you can see which campaigns are worth investing in and which aren't.
Who it's for
Private podiatry practices in the US and UK that spend money on marketing and want to know what it returns, and practice owners who want to make marketing decisions based on evidence rather than guesswork.
From enquiry to revenue
Each step is either handled automatically or updated by your team.
Enquiry captured
Every lead's details and the campaign they came from are recorded.
AutomaticFollowed up
Each enquiry receives instant AI follow-up.
AutomaticBooked
Your team marks the lead as booked when they schedule an appointment.
Your teamRevenue recorded
Your team adds the value, so you can see what each campaign earned.
Your teamA quick update from your team turns lead tracking into a clear picture of your marketing return.
Why practices can't see their marketing return
Leads arriving from different places with no single record
Enquiries come in from ads, the website and phone, but nothing brings them together in one place.
No way to connect a booked patient back to the campaign that brought them in
Without that link, you can't tell which marketing actually produced the patient sitting in your chair.
Agencies that report clicks and impressions instead of patients
Clicks and impressions don't pay the bills. What matters is how many patients and how much revenue each campaign produced.
How we set up your tracking
Capturing every lead and its source automatically
Every enquiry is recorded with the campaign it came from, so nothing slips through the gaps.
A simple process for your team to update bookings and revenue
We set up a quick process so your team can mark leads as booked and add their value without extra admin.
Reporting that focuses on patients and revenue, not clicks
You see how many patients and how much revenue each campaign produced, not vanity metrics.
Using the results to decide where your budget goes next
With a clear picture of what's working, you can put your marketing budget where it earns the most.
Results from a practice like yours
“I have doubled profits since I joined Podiatry Patients On Tap.”
Now knows exactly what each campaign generates in patients and revenue.