Question 1

What is Podiatry Patients On Tap?

Accepted Answer

Podiatry Patients On Tap is a specialist patient-acquisition company for private podiatry practices in the US and UK. We install and run a complete system that tracks, attracts, converts and nurtures new patients.

Question 2

Who do you work with?

Accepted Answer

We work exclusively with private podiatry practices in the US and the UK.

Question 3

Who founded Podiatry Patients On Tap?

Accepted Answer

Podiatry Patients On Tap was founded by Lorcan O'Donaile, a podiatrist who built and ran his own podiatry practices. He founded the company to give practice owners the patient-acquisition system he wished he'd had.

Question 4

What is The On Tap System?

Accepted Answer

The On Tap System is our four-stage method: Track every lead from first enquiry, Attract patients already looking for help, Convert more enquiries into appointments, and Nurture patients so they come back. Each stage makes the next one work better.

Question 5

How are you different from a general marketing agency?

Accepted Answer

We work only with podiatry practices, connect every stage of patient acquisition into one system, and follow up every enquiry instantly. Because we focus on one profession, everything we build is designed around how podiatry patients look for care and how podiatry practices run.

Question 6

What services do you offer?

Accepted Answer

We offer AI websites, Google Ads, Facebook and Instagram ads, ChatGPT ads, local SEO, AI chatbots and 24/7 booking, patient reactivation, and lead and revenue tracking, all built for podiatry practices.

Question 7

Do you run Google Ads for podiatry practices?

Accepted Answer

Yes. We put your practice in front of people already searching for podiatry care, and handle setup, optimization and tracking for you.

Question 8

Do you run Facebook and Instagram ads for podiatrists?

Accepted Answer

Yes. We create and manage Facebook and Instagram campaigns that reach people in your area before they start searching, within Meta's advertising policies for health-related services.

Question 9

Can podiatry practices advertise on ChatGPT?

Accepted Answer

Yes. Healthcare providers can advertise on ChatGPT within the platform's rules. Ads can promote your practice as a podiatry provider, but cannot reference the specific condition someone asked about. ChatGPT Ads are available in both the US and the UK.

Question 10

Do you build websites for podiatry practices?

Accepted Answer

Yes. We build modern, mobile-friendly websites designed to turn visitors into booked patients. We can rebuild your current website or create a new one.

Question 11

Do you offer local SEO?

Accepted Answer

Yes. We improve your Google Business Profile, website and content so local patients find you. Nobody can honestly guarantee a specific ranking, but we work on the factors that influence your visibility every month.

Question 12

What is patient reactivation?

Accepted Answer

Patient reactivation brings lapsed patients back from your existing database with targeted campaigns, sent only to patients who have agreed to hear from your practice.

Question 13

What happens when someone enquires from one of your ads?

Accepted Answer

Every ad campaign includes instant AI follow-up. Each enquiry is contacted straight away by text, triaged, and moved towards booking an appointment with your practice.

Question 14

Can the AI chatbot book appointments?

Accepted Answer

Our AI assistant answers questions, captures enquiries and booking requests, and moves visitors towards an appointment, day and night. Where your booking system allows, it can help visitors book directly.

Question 15

Will I know what my marketing is earning?

Accepted Answer

We track every lead from first enquiry. With your team updating bookings in the system, you can see which campaigns are bringing in patients and revenue.

Question 16

Do you need access to my calendar or patient records?

Accepted Answer

No. Your team updates bookings and revenue in the system, so your patient records stay where they are.

Question 17

Do you guarantee results?

Accepted Answer

No. Results vary by practice. You can see what other practice owners have achieved on our results and testimonials pages.

Question 18

How much does it cost?

Accepted Answer

Pricing depends on your practice and the services you need. We cover it on your free strategy call.

Question 19

Is the strategy call free?

Accepted Answer

Yes. The strategy call is free.

Question 20

What happens on the strategy call?

Accepted Answer

We look at your practice, your current marketing, and where enquiries are being lost. We show you which parts of The On Tap System would make the biggest difference first, and you leave with clear next steps, whether or not you decide to work with us.

Question 21

Do I need every service?

Accepted Answer

No. Most practices start with the services that will make the biggest difference first. We recommend where to start on your strategy call.

Question 22

Do you work with practices in both the US and the UK?

Accepted Answer

Yes. We work with private podiatry practices across the US and the UK, remotely.

Question 23

Do I need to be in a particular location to work with you?

Accepted Answer

No. We set up and run everything remotely, so location isn't a barrier.

Question 24

Is your system HIPAA compliant?

Accepted Answer

Our system is built on HIPAA-compliant infrastructure.

Question 25

Are you GDPR compliant?

Accepted Answer

Yes. We are GDPR compliant for UK clinics.

Question 26

How do you handle patient information?

Accepted Answer

When we provide services to a practice, any patient enquiry information is processed on that practice's behalf, under our agreement with the practice. See our Privacy Policy for details.

Frequently asked questions

About us

Our services

Follow-up and booking

Results and tracking

Working with us

Compliance and data

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